English · Advertising, Consumers and Safety
Production — writing an advertisement
Turn a plain description into a text that makes people want to buy
6 minutes
The academic content is in Arabic, as at the BAC and as in the app.
What the syllabus expects from you
- Writing a short advertisement for a product/service/event
The method
- Lead with a catchy hook, list 2-3 selling points, close with a call to action
The common mistakes
- An advert that reads like a neutral description instead of persuading
The kind of exercise that comes up at the BAC
-
Write an advert easy
product/event notes → short advertisement
From the lesson
Look at these two ads for the same shoes. Read them both, then decide: which one makes you want to buy?
The vocabulary
- advertisement (إعلان)
- call to action (دعوة للفعل)